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Mark, Antje
Helm, Roland
311
Stölzle, Wolfgang
212
Eßig, Michael
35
Bogaschewsky, Ronald
30
Lasch, Rainer
30
Steiner, Michael
28
Kloyer, Martin
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Gierl, Heribert
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Dowling, Michael
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Hofmann, Erik
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Mauroner, Oliver
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Scholl, Armin
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Meckl, Reinhard
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Gehrer, Michael
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Endres, Herbert
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Bode, Christoph
11
Heusler, Klaus Felix
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Manthey, Laura
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Kraft, Patricia
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Hofstetter, Joerg S.
8
Stumpp, Stefan
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Bernau, Antje
7
Häberle, Ludwig
7
Karrer, Michael
7
Satzinger, Michaela
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Szelig, Antonia
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Burr, Wolfgang
6
Gleißner, Werner
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Hegenbart, Thomas
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Hofer, Florian
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Kreiter, Susanne
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Ludl, Michaela
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Scheunert, Uta
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Schmitz, Christian
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Wirtschaftswissenschaftliche Fakultät, Friedrich-Schiller-Universität Jena
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3
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International journal of product development : IJPD
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The effect of free product premiums on attitudes and buying intention for durable goods: moderating effects of value and product premium fit in the dual mediation model
Helm, Roland
;
Mark, Antje
;
Bley, Sabine
- In:
European retail research
23
(
2009
)
1
,
pp. 21-45
Persistent link: https://www.econbiz.de/10003832148
Saved in:
2
Product launch and increase in sales through free product-premiums : moderating effects of value and product-premium fit in the dual mediation model
Helm, Roland
;
Mark, Antje
;
Bley, Sabine
-
2007
Persistent link: https://www.econbiz.de/10003479987
Saved in:
3
Implications from cue utilisation theory and signalling theory for firm reputation and the marketing of new products
Helm, Roland
;
Mark, Antje
- In:
International journal of product development : IJPD
4
(
2007
)
3/4
,
pp. 396-411
Persistent link: https://www.econbiz.de/10003442833
Saved in:
4
Analysis and evaluation of moderator effects in regression models : state of art, alternatives and empirical example
Helm, Roland
;
Mark, Antje
- In:
Review of managerial science
6
(
2012
)
4
,
pp. 307-332
Persistent link: https://www.econbiz.de/10009629761
Saved in:
5
Analysis and evaluation of moderator effects in regression models : state of art, alternatives and empirical example
Helm, Roland
;
Mark, Antje
-
2008
Persistent link: https://www.econbiz.de/10003798811
Saved in:
6
Externe Qualitätskontrolle und Qualitätssignale in der Wirtschaftsprüfung : eine empirische Evaluierung des Nutzens für Mandanten
Helm, Roland
;
Mark, Antje
;
Fischer, Lars-Johann
- In:
WPg : Kompetenz schafft Vertrauen
56
(
2003
)
23
,
pp. 1301-1309
Persistent link: https://www.econbiz.de/10001833976
Saved in:
7
Qualitätskontrolle und Qualitätssignale in der Wirtschaftsprüfung : eine empirische Evaluierung des Nutzens für Mandanten
Helm, Roland
;
Mark, Antje
;
Fischer, Lars-Johann
-
2003
Persistent link: https://www.econbiz.de/10001774555
Saved in:
8
Qualitätskontrolle und Qualitätssignale in der Wirtschaftsprüfung : eine empirische Evaluierung des Nutzens für Mandanten
Helm, Roland
;
Mark, Antje
;
Fischer, Lars-Johann
-
2003
Persistent link: https://www.econbiz.de/10004781860
Saved in:
9
The effect of free product premiums on attitudes and buying intention for durable goods: moderating effects of value and product premium fit in the dual mediation model
Helm, Roland
;
Mark, Antje
;
Bley, Sabine
- In:
European retail research
23
(
2009
)
1
,
pp. 21-45
Persistent link: https://www.econbiz.de/10009924830
Saved in:
10
Analysis and evaluation of moderator effects in regression models : state of art, alternatives and empirical example
Helm, Roland
;
Mark, Antje
- In:
Review of managerial science
6
(
2012
)
4
,
pp. 307-332
Persistent link: https://www.econbiz.de/10010038939
Saved in:
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