Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Mark, Antje"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Der Einfluss elektronischer Mä...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Regression analysis
3
Sales promotion
3
Consumer behaviour
2
Deutschland
2
Financial audit
2
Germany
2
Konsumentenverhalten
2
Quality management
2
Qualitätsmanagement
2
Regressionsanalyse
2
Signalling
2
Verkaufsförderung
2
Wirtschaftsprüfung
2
Business magazine
1
Conjoint analysis
1
Conjoint-Analyse
1
Corporate reputation
1
Dienstleistungsqualität
1
Dual-Mediation-Model
1
Empirical method
1
Empirische Methode
1
Experiment
1
Externe Qualit�tskontrolle
1
Firmenimage
1
Free product-premium
1
Free-gift-proneness
1
Innovation
1
Marketing
1
Marketing theory
1
Marketingtheorie
1
Mediation
1
Moderation
1
Qualit�tssignal
1
Rabatt
1
Rebate
1
Service quality
1
Smart-shopper-self-perception
1
Standardisierung
1
Standardization
1
Statistical method
1
more ...
less ...
Type of publication
All
Article
8
Book / Working Paper
8
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Arbeitspapier
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
3
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
9
Undetermined
4
German
3
Author
All
Mark, Antje
Helm, Roland
311
Stölzle, Wolfgang
212
Eßig, Michael
35
Bogaschewsky, Ronald
30
Lasch, Rainer
30
Steiner, Michael
28
Kloyer, Martin
25
Gierl, Heribert
21
Dowling, Michael
20
Hofmann, Erik
20
Mauroner, Oliver
20
Landschulze, Sebastian
19
Scholl, Armin
19
Pfohl, Hans-Christian
17
Meckl, Reinhard
16
Gehrer, Michael
13
Endres, Herbert
12
Bode, Christoph
11
Heusler, Klaus Felix
10
Manthey, Laura
10
Kraft, Patricia
9
Hofstetter, Joerg S.
8
Stumpp, Stefan
8
Bernau, Antje
7
Häberle, Ludwig
7
Karrer, Michael
7
Satzinger, Michaela
7
Szelig, Antonia
7
Burr, Wolfgang
6
Gleißner, Werner
6
Hegenbart, Thomas
6
Hofer, Florian
6
Kreiter, Susanne
6
Ludl, Michaela
6
Möller, Michael
6
Scheunert, Uta
6
Schmitz, Christian
6
Bley, Sabine
5
Burkhardt, Julia
5
more ...
less ...
Institution
All
Wirtschaftswissenschaftliche Fakultät, Friedrich-Schiller-Universität Jena
3
Published in...
All
Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
3
European retail research
2
International journal of product development : IJPD
2
Jena Research Papers in Business and Economics - Working and Discussion Papers
2
Jenaer Schriften zur Wirtschaftswissenschaft : Arbeits- und Diskussionspapiere der Wirtschaftswissenschaftlichen Fakultät der Friedrich-Schiller-Universität Jena
2
Review of managerial science
2
Jenaer Schriften zur Wirtschaftswissenschaft
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
WPg : Kompetenz schafft Vertrauen
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
OLC EcoSci
4
RePEc
3
USB Cologne (EcoSocSci)
2
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of free product premiums on attitudes and buying intention for durable goods: moderating effects of value and product premium fit in the dual mediation model
Helm, Roland
;
Mark, Antje
;
Bley, Sabine
- In:
European retail research
23
(
2009
)
1
,
pp. 21-45
Persistent link: https://www.econbiz.de/10003832148
Saved in:
2
Product launch and increase in sales through free product-premiums : moderating effects of value and product-premium fit in the dual mediation model
Helm, Roland
;
Mark, Antje
;
Bley, Sabine
-
2007
Persistent link: https://www.econbiz.de/10003479987
Saved in:
3
Implications from cue utilisation theory and signalling theory for firm reputation and the marketing of new products
Helm, Roland
;
Mark, Antje
- In:
International journal of product development : IJPD
4
(
2007
)
3/4
,
pp. 396-411
Persistent link: https://www.econbiz.de/10003442833
Saved in:
4
Analysis and evaluation of moderator effects in regression models : state of art, alternatives and empirical example
Helm, Roland
;
Mark, Antje
- In:
Review of managerial science
6
(
2012
)
4
,
pp. 307-332
Persistent link: https://www.econbiz.de/10009629761
Saved in:
5
Analysis and evaluation of moderator effects in regression models : state of art, alternatives and empirical example
Helm, Roland
;
Mark, Antje
-
2008
Persistent link: https://www.econbiz.de/10003798811
Saved in:
6
Externe Qualitätskontrolle und Qualitätssignale in der Wirtschaftsprüfung : eine empirische Evaluierung des Nutzens für Mandanten
Helm, Roland
;
Mark, Antje
;
Fischer, Lars-Johann
- In:
WPg : Kompetenz schafft Vertrauen
56
(
2003
)
23
,
pp. 1301-1309
Persistent link: https://www.econbiz.de/10001833976
Saved in:
7
Qualitätskontrolle und Qualitätssignale in der Wirtschaftsprüfung : eine empirische Evaluierung des Nutzens für Mandanten
Helm, Roland
;
Mark, Antje
;
Fischer, Lars-Johann
-
2003
Persistent link: https://www.econbiz.de/10001774555
Saved in:
8
Qualitätskontrolle und Qualitätssignale in der Wirtschaftsprüfung : eine empirische Evaluierung des Nutzens für Mandanten
Helm, Roland
;
Mark, Antje
;
Fischer, Lars-Johann
-
2003
Persistent link: https://www.econbiz.de/10004781860
Saved in:
9
The effect of free product premiums on attitudes and buying intention for durable goods: moderating effects of value and product premium fit in the dual mediation model
Helm, Roland
;
Mark, Antje
;
Bley, Sabine
- In:
European retail research
23
(
2009
)
1
,
pp. 21-45
Persistent link: https://www.econbiz.de/10009924830
Saved in:
10
Analysis and evaluation of moderator effects in regression models : state of art, alternatives and empirical example
Helm, Roland
;
Mark, Antje
- In:
Review of managerial science
6
(
2012
)
4
,
pp. 307-332
Persistent link: https://www.econbiz.de/10010038939
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
