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Marles, Axel de
Fornerino, Marianela
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Experiential art infusion effect on a service's brand : the role of emotions
Cuny, Caroline
;
Pinelli, Mathieu
;
Fornerino, Marianela
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1055-1075
Persistent link: https://www.econbiz.de/10012395422
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