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Online advertising intrusiveness and consumers' avoidance behaviors
Rejón-Guardia, Francisco; Martínez-López, Francisco J. - In: Handbook of strategic e-business management, (pp. 565-586). 2014
Persistent link: https://www.econbiz.de/10010234029
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An integrated review of the efficacy of Internet advertising : concrete approaches to the banner ad format and the context of social networks
Rejón-Guardia, Francisco; Martínez-López, Francisco J. - In: Handbook of strategic e-business management, (pp. 523-564). 2014
Persistent link: https://www.econbiz.de/10010234031
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The pervasive influence of electronic word of mouth (eWOM) on today's social consumer
Rejón-Guardia, Francisco; Martínez-López, Francisco J. - In: Handbook of strategic e-business management, (pp. 821-839). 2014
Persistent link: https://www.econbiz.de/10010234600