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Marzochi, Gian Luca
Vecchi, Alessandra
57
Brennan, Louis
28
Colucci, Mariachiara
19
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International journal of market research : JMRS ; the journal of the Market Research Society
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Brand measurement scales and underlying cognitive dimensions
Visentin, Marco
;
Colucci, Mariachiara
;
Marzochi, Gian Luca
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
1
,
pp. 43-57
Persistent link: https://www.econbiz.de/10009715737
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