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Mason, Katy
Kjellberg, Hans
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Journal of marketing management : MM
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Editorial: Exploring the performativity of marketing : theories, practices and divices
Mason, Katy
;
Kjellberg, Hans
;
Hagberg, Johan
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10010511393
Saved in:
2
Marketing performativity : theories, practices and devices
Mason, Katy
(
ed.
);
Kjellberg, Hans
(
ed.
);
Hagberg, Johan
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011593834
Saved in:
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