The local development means the existence of several goods and services and their performance, expressed through adequate marketing policies, thus determining the overall development performance. The paper approaches the economic fundamental issues of local development and in this context it...

The volume contains the papers presented during the 9th International Congress of the International Association on Public and Nonprofit Marketing (IAPNM) entitled "Regulation and Best Practices in Public and Nonprofit Marketing", organised by the Faculty of Public Administratiom of National...

The local development means the existence of several goods and services and their performance, expressed through adequate marketing policies, thus determining the overall development performance. The paper approaches the economic fundamental issues of local development and in this context it...

The paper approaches in a systemic manner the topic of local development, attempting, on one hand, to turn into account the previous contributions from the specialized literature and, on the other hand, to emphasize the specific mechanisms, describing and modelling the behavior of a local...