Innovation is a critical factor in building an organization’s culture of growth. Provided that it is properly blended with organizational development initiatives and aligned with the organization’s strategy, it supplies a compelling advantage for the growth process. Neglecting to...

The optimal product design is an NP-hard marketing optimization problem, in which a firm aims at the maximization of its market share or profit. A manager that deals with the problem has to decide on a number of issues, such as how to simulate the consumer choice process, which optimization...