This study explores people’s environmental attitudes and motives for putting economic values to marine biodiversity and its protection. Primary data were collected from a sample of 359 people living in two important Greek coastal port cities: Thessaloniki and Volos. Respondents’...

This research advances the understanding of people's attitude towards water resources valuation. Specifically, it aims to improve confidence in the interpretation of people's willingness to pay (WTP) for water resources protection by enhancing understanding of value relationships. Primary data...

Individuals’ decision to use a particular coastal beach is influenced by their preferences and perceptions as well as site's characteristics. This study examines visitors’ attributes and desired site specific characteristics in order to determine the factors affecting willingness to pay...