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~person:"Mattila, Anna S."
~person:"Palmatier, Robert W."
~subject:"Kundenzufriedenheit"
~subject:"Relationship marketing"
~type_genre:"Hochschulschrift"
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Kundenzufriedenheit
Relationship marketing
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Hochschulschrift
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Mattila, Anna S.
Palmatier, Robert W.
Piller, Frank T.
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ECONIS (ZBW)
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How exchange inefficiency and relationship quality mediate the influence of relationship marketing on performance : the critical role of customer relationship orientation
Palmatier, Robert W.
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2004
Persistent link: https://www.econbiz.de/10003566832
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