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~person:"Matzler, Kurt"
~subject:"Bibliometrie"
~subject:"Theory"
~type_genre:"Article"
~type_genre:"Collection of articles of several authors"
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Matzler, Kurt
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Kundenorientierte Unternehmensführung : Kundenorientierung,
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, Kundenbindung
Hinterhuber, Hans H.
(
ed.
);
Matzler, Kurt
(
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)
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2000
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2., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10001488753
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Kundenorientierte Unternehmensführung : Kundenorientierung,
Kundenzufriedenheit
, Kundenbindung
Hinterhuber, Hans H.
(
ed.
);
Matzler, Kurt
(
contributor
)
-
2002
-
3., aktualisierte und erw. Aufl
Persistent link: https://www.econbiz.de/10001676257
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