Many in the private sector believe that price points have important implications for pricing strategy. Methods to identify and incorporate price points in demand systems were developed. Empirical tests identified price points in milk scanner data, but failed to find strategically meaningful...

A dairy products manufacturer wishing to expand into university foodservice operations collaborated with a graduate marketing class to research student preferences regarding the Company’s products. Baseline and follow-up stated choice surveys and conditional logit analyses were conducted at a...

The mandatory Country of Origin Labeling (COOL) troubles beef exporters to the U.S. This study evaluates the extent that U.S. consumers are receptive to imported steak and their perception of food safety level of beef from various countries. In addition, using conjoint analysis, willingness to...

Household-level Canadian meat purchases from 2002-2008 and the Food Opinion Survey conducted in 2008 were used to explore consumer responses to Bovine Spongiform Encephalopathy (BSE) at the national level in Canada. Three measures of beef purchased were used to understand consumers‟ reaction...

An evaluation of the risk-reducing effectiveness of the Livestock Gross Margin–Dairy (LGM-Dairy) insurance program, using historical futures price data, predicts economically significant reductions in downside margin risk (24–41%) across multiple regions. Supply analysis based on...

This work examines feeder cattle pricing factors from internet auctions and preconditioned feeder calf sales. In addition to examining traditional pricing factors, factors were also examined relating to the marketing conditions and characteristics of the feeder cattle sold. A negative...

Price elasticities and flexibilities for a system of frozen dessert products are estimated from scanner data. Simultaneity tests reject exogeneity of conditional expenditures, but not prices or quantities, at the weekly level. Inverting the elasticity matrix to obtain flexibilities, while...

Irreversible demand is relevant to pricing strategy and demand modeling with weekly data. Competing explanations include loss aversion and stockpiling. Irreversible models for U.S. cheese and table spreads suggest that stockpiling dominates loss aversion. Price smoothing may be an inappropriate...

Fish is a low-fat protein source high in omega-3 fatty acids, but in 2004 consumers also heard that farmed salmon had high levels of polychlorinated biphenyl (PCBs). This research evaluated how Canadian consumers and processors reacted to the conflicting health messages. Demand estimates and...