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Healthy, sweet, brightly colored, and full of vitamins : cognitive and affective persuasive cues of food placements and children’s healthy eating behavior
Naderer, Brigitte; Binder, Alice; Matthes, Jörg; … - In: International journal of advertising : the review of … 39 (2020) 7, pp. 1012-1030
Persistent link: https://www.econbiz.de/10012395638
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Children's attitudinal and behavioral reactions to product placements : investigating the role of placement frequency, placement integration, and parental mediation
Naderer, Brigitte; Matthes, Jörg; Marquart, Franziska; … - In: International journal of advertising : the quarterly … 37 (2018) 2, pp. 236-255
Persistent link: https://www.econbiz.de/10011859304
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User generated content presenting brands on social media increases young adults' purchase intention
Mayrhofer, Mira; Matthes, Jörg; Einwiller, Sabine; … - In: International journal of advertising : the review of … 39 (2020) 1, pp. 166-186
Persistent link: https://www.econbiz.de/10012200476