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This paper reviews the Thai national character according to Hofstede's cultural dimension theory and Komin's nine values cluster (Psychology of the Thai people), analyses the social hierarchy of Thai consumers according to the Luxury 4P Taxonomy (Han et al., 2010), integrates the Theory of...
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(2002), who proposed an integrative model, and argued that three variables, namely Country-of-Origin, Brand Name, and Price …
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