Gilmore, Audrey; McAuley, Andrew; Gallagher, Damian; … - In: Journal of Research in Marketing and Entrepreneurship 15 (2013) 2, pp. 87-100
Purpose – This study aims to focus on how SMEs have been researched in the first 12 years of the new millennium and published in JRME between 2000 and 2011. There have been many studies on how SME owner/managers do business, their decision-making processes and ways of delivering marketing...
