GIS is an emerging marketing tool. This study examines the Georgian landscape plant retail market using GIS in conjunction with other traditional market research tools. Spending and logistic regression propensity scores are analyzed for prevailing geographic patterns. This allows retailers to...

Landscape plant retailers must identify target markets to maximize marketing effectiveness. A tobit process is used on a system of three equations with fourteen years of data identifies target markets for different retail outlets. Results, compared with a previous study, show effects of time on...