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The Impact of Age on Electronic Commerce Participation: An Exploratory Model
McCloskey, Donna W.; Leppel, Karen - In: Journal of Electronic Commerce in Organizations (JECO) 8 (2010) 1, pp. 41-60
This exploratory study examined the impact of age on e-commerce participation and its antecedents: usefulness, ease of information access, and trust. The three age groups considered were the “young†who were 18 to 25, the “mature†who were 50 to 69, and the...
Persistent link: https://www.econbiz.de/10010544782
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The impact of age on electronic commerce participation : an explanatory model
McCloskey, Donna W.; Leppel, Karen - In: Journal of electronic commerce in organizations : the … 8 (2010) 1, pp. 41-60
Persistent link: https://www.econbiz.de/10003953095
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A cross-generational examination of electronic commerce adoption
Leppel, Karen; McCloskey, Donna W. - In: The journal of consumer marketing 28 (2011) 4, pp. 261-268
Persistent link: https://www.econbiz.de/10009272160
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A cross-generational examination of electronic commerce adoption
Leppel, Karen; McCloskey, Donna W. - In: The journal of consumer marketing 28 (2011) 4, pp. 261-269
Persistent link: https://www.econbiz.de/10009166513