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McDonald, Malcolm
Meffert, Heribert
230
Kotler, Philip
210
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162
Pepels, Werner
120
Belz, Christian
61
Homburg, Christian
54
Wiedmann, Klaus-Peter
54
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51
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49
Kirchgeorg, Manfred
48
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47
Armstrong, Gary
46
Sheth, Jagdish N.
45
Fritz, Wolfgang
44
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42
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41
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40
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37
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37
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37
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36
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36
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35
Kerin, Roger A.
35
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35
Unger, Fritz
35
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34
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34
Huber, Frank
29
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27
Scheuch, Fritz
27
Leeflang, Peter
26
Meyer, Paul W.
26
Fill, Chris
25
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25
Piercy, Nigel
25
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25
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25
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Journal of marketing management : MM
1
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Value in due diligence : contemporary strategies for merger and acquisition success
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USB Cologne (EcoSocSci)
19
ECONIS (ZBW)
18
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1
Strategic marketing planning
McDonald, Malcolm
-
1996
-
2nd ed
Persistent link: https://www.econbiz.de/10000590826
Saved in:
2
Marketing strategies : new approaches, new techniques
McDonald, Malcolm
(
ed.
)
-
1995
-
1. publ.
Persistent link: https://www.econbiz.de/10000543648
Saved in:
3
Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2000
-
2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
Saved in:
4
Marketing accountability : a new metrics model to measure marketing effectiveness
McDonald, Malcolm
;
Mouncey, Peter
-
2011
-
1. publ. in paperback
Persistent link: https://www.econbiz.de/10008798768
Saved in:
5
A brief review of marketing accountability, and a research agenda
McDonald, Malcolm
- In:
The journal of business & industrial marketing
25
(
2010
)
5
,
pp. 383-394
Persistent link: https://www.econbiz.de/10008655565
Saved in:
6
The future of marketing : brightest star in the firmament, or a fading meteor? some hypotheses and a research agenda
McDonald, Malcolm
- In:
Journal of marketing management : MM
25
(
2009
)
5/6
,
pp. 431-450
Persistent link: https://www.econbiz.de/10003874130
Saved in:
7
Marketing and finance : creating shareholder value
McDonald, Malcolm
;
Smith, Brian D.
;
Ward, Keith
-
2013
-
updated and rev. 2. ed.
Persistent link: https://www.econbiz.de/10009783455
Saved in:
8
Marketing accountability : how to measure marketing effectiveness
McDonald, Malcolm
;
Mouncey, Peter
-
2009
Persistent link: https://www.econbiz.de/10003798578
Saved in:
9
Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2003
-
3rd ed
Persistent link: https://www.econbiz.de/10011479597
Saved in:
10
Marketingpläne : eine Einführung für die praktische Anwendung
McDonald, Malcolm
-
2008
-
6. Aufl.
Persistent link: https://www.econbiz.de/10003751051
Saved in:
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