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Marketing
49
Marketingmanagement
10
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8
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McDonald, Malcolm
Bruhn, Manfred
311
Meffert, Heribert
273
Kotler, Philip
262
Pepels, Werner
219
Homburg, Christian
167
Wiedmann, Klaus-Peter
155
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146
Bauer, Hans H.
115
Belz, Christian
114
Fritz, Wolfgang
104
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99
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96
Irwin, Scott H.
94
Esch, Franz-Rudolf
87
Kreutzer, Ralf T.
78
Backhaus, Klaus
77
Ahlert, Dieter
76
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71
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69
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68
Kaiser, Harry M.
68
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66
Kirchgeorg, Manfred
66
Reinecke, Sven
65
Sheth, Jagdish N.
65
Sträßer, Anne-Katrin
65
Wilson, William W.
62
Good, Darrel L.
61
Unger, Fritz
59
Silberer, Günter
58
Dichtl, Erwin
54
Albers, Sönke
53
Wirtz, Bernd W.
53
Herrmann, Andreas
52
Olbrich, Rainer
52
Jabbar, Mohammad A.
51
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50
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49
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49
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39
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22
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1
Marketing
accountability : a new metrics model to measure
marketing
effectiveness
McDonald, Malcolm
;
Mouncey, Peter
-
2011
-
1. publ. in paperback
Persistent link: https://www.econbiz.de/10008798768
Saved in:
2
Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2003
-
3rd ed
Persistent link: https://www.econbiz.de/10011479597
Saved in:
3
Marketing
plans : how to prepare them, how to use them
McDonald, Malcolm
-
2007
-
6. ed.
Persistent link: https://www.econbiz.de/10003401829
Saved in:
4
Marketing
: a complete guide in pictures
McDonald, Malcolm
;
Morris, Peter
-
2004
-
2. ed.
Persistent link: https://www.econbiz.de/10004421892
Saved in:
5
Marketing
plans that work
McDonald, Malcolm
;
Keegan, Warren J.
-
2002
-
2. ed.
Persistent link: https://www.econbiz.de/10004692947
Saved in:
6
Marketing
in manageable bites : for busy managers and overworked students
Meldrum, Mike
;
McDonald, Malcolm
-
2000
-
2. ed.
Persistent link: https://www.econbiz.de/10004724331
Saved in:
7
Creating a company for customers : how to build and lead a market-driven organization
McDonald, Malcolm
(
contributor
);
Simms, Jane
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10004731931
Saved in:
8
Marketing
plans : how to prepare them, how to use them
McDonald, Malcolm
-
2002
-
5. ed.
Persistent link: https://www.econbiz.de/10004711147
Saved in:
9
Marketing
plans : how to prepare them, how to use them
McDonald, Malcolm
-
1999
-
4. ed.
Persistent link: https://www.econbiz.de/10004053321
Saved in:
10
Marketing
in a nutshell : key concepts for non-specialists
Meldrum, Mike
;
McDonald, Malcolm
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10004877361
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