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GINSENG MARKETING: WHAT? WHERE...
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McDonald, Malcolm
Kotler, Philip
222
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174
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127
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122
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120
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92
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86
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76
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73
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72
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71
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70
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65
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62
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58
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1
Strategic
marketing
planning
McDonald, Malcolm
-
1996
-
2nd ed
Persistent link: https://www.econbiz.de/10000590826
Saved in:
2
Marketing
strategies : new approaches, new techniques
McDonald, Malcolm
(
ed.
)
-
1995
-
1. publ.
Persistent link: https://www.econbiz.de/10000543648
Saved in:
3
Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2000
-
2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
Saved in:
4
Marketing
accountability : a new metrics model to measure
marketing
effectiveness
McDonald, Malcolm
;
Mouncey, Peter
-
2011
-
1. publ. in paperback
Persistent link: https://www.econbiz.de/10008798768
Saved in:
5
A brief review of
marketing
accountability, and a research agenda
McDonald, Malcolm
- In:
The journal of business & industrial marketing
25
(
2010
)
5
,
pp. 383-394
Persistent link: https://www.econbiz.de/10008655565
Saved in:
6
The future of
marketing
: brightest star in the firmament, or a fading meteor? some hypotheses and a research agenda
McDonald, Malcolm
- In:
Journal of marketing management : MM
25
(
2009
)
5/6
,
pp. 431-450
Persistent link: https://www.econbiz.de/10003874130
Saved in:
7
Marketing
and finance : creating shareholder value
McDonald, Malcolm
;
Smith, Brian D.
;
Ward, Keith
-
2013
-
updated and rev. 2. ed.
Persistent link: https://www.econbiz.de/10009783455
Saved in:
8
Marketing
accountability : how to measure
marketing
effectiveness
McDonald, Malcolm
;
Mouncey, Peter
-
2009
Persistent link: https://www.econbiz.de/10003798578
Saved in:
9
Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2003
-
3rd ed
Persistent link: https://www.econbiz.de/10011479597
Saved in:
10
Marketing
plans : how to prepare them, how to use them
McDonald, Malcolm
-
2007
-
6. ed.
Persistent link: https://www.econbiz.de/10003401829
Saved in:
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