This study examines how marketing strategies of produce managers affect consumer expenditures for fresh fruit. A non-linear Almost Ideal Demand System was used to model the share equations for Gala apples, Fuji apples, Red Delicious apples, other sweet apples, tart apples, pears, bananas, and...

This research examines how fluctuations in quality affect consumer expenditures for fresh fruit at the retail level. This paper examines how consumers’' purchasing behaviors react to changes in fresh fruit quality by quantifying quality characteristics based on weekly observations. A four-point...

This research examines how consumer purchasing responds to changes in advertised feature sizes and placements within weekly in-store fliers. The weekly-featured advertisements were measured in square inches and the different advertisement placements within the weekly flier included front, back,...

This study examines how marketing strategies of produce managers affect consumer expenditures for fresh fruit. A non-linear Almost Ideal Demand System was used to model the share equations for Gala apples, Fuji apples, Red Delicious apples, other sweet apples, tart apples, pears, bananas, and...

Produce departments are important to the profitability and competitiveness of grocery stores. Understanding how variables beyond price and seasonality impact the demand and ultimately sales for produce is vital. This study finds display size and the use of multiple displays to be the most...

Primary data-collection methods have been understood and studied to a great degree. For example, volumes can be written on the proper way to conduct a survey-based study. However, the process of collecting data from a retail establishment is not as well documented. This paper covers the tools...

This research examines how fluctuations in quality affect consumer expenditures for fresh fruit at the retail level. This paper examines how consumersÂ’' purchasing behaviors react to changes in fresh fruit quality by quantifying quality characteristics based on weekly observations. A...