Although consumers typically expect organizations to profit from marketing goods and services, they also believe that certain organizations, like those that focus on religion and health, should prioritize communal obligations. Indeed, consumers may find it morally distressing when communally...

Our research program on relational framing leaves many process and normative - prescriptive issues unresolved. We agree with the three commentators on the usefulness of (a) experimental work that probes the cognitive and affective processes underlying relational - framing effects, (b)...

In an often-cited study about counterfactuals, Medvec, Madey, and Gilovich (1995) found that bronze medalists appeared happier than silver medalists in television coverage of the 1992 Summer Olympics. Medvec et al. argued that bronze medalists compared themselves to 4th place finishers, whereas...

Although consumers typically expect organizations to profit from marketing goods and services, they also believe that certain organizations, like those that focus on religion and health, should prioritize communal obligations. Indeed, consumers may find it morally distressing when...

Four experiments test predictions on endowment and mental accounting effects of a theoretical perspective that stresses the symbolic-relational significance for consumer transactions and that posits the placement of qualitative boundaries on fungibility. Although people accepted proposals to buy...

This article reports 4 experiments demonstrating the power of social-relational framing to complicate superficially straightforward economic exchanges of goods and services. Drawing from Alan Fiske's theoretical framework as well as Tetlock's sacred value protection model, the experiments...