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McLachlan, Christopher
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Commodity Marketing : Grundlagen und Besonderheiten
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Produktdifferenzierung durch Management der Kundenwahrnehmung
Adler, Jost
;
McLachlan, Christopher
- In:
Commodity Marketing : Grundlagen und Besonderheiten
,
(pp. 199-216)
.
2005
Persistent link: https://www.econbiz.de/10003116735
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