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~person:"McMahon, Dave"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Social Web"
~subject:"USA"
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McMahon, Dave
Goldsmith, Ronald E.
36
Flynn, Leisa Reinecke
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The journal of brand management : an international journal
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Consumer reactions to the merger : understanding the role of pre-merger brands
Andrews MacLelland, Melinda
;
Goldsmith, Ronald E.
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 615-634
Persistent link: https://www.econbiz.de/10010462629
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