McNicholas, P.D.; Murphy, T.B.; O'Regan, M. - In: Computational Statistics & Data Analysis 52 (2008) 10, pp. 4712-4721
The lift of an association rule is frequently used, both in itself and as a component in formulae, to gauge the interestingness of a rule. The range of values that lift may take is used to standardise lift so that it is more effective as a measure of interestingness. This standardisation is...