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Multivariate visual diffusion for social groups
McShane, Blake; Bradlow, Eric T.; Berger, Jonah - 2011
Persistent link: https://www.econbiz.de/10009376755
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Visual influence and social groups
McShane, Blake; Bradlow, Eric T.; Berger, Jonah - In: Journal of marketing research : JMR 49 (2012) 6, pp. 854-871
Persistent link: https://www.econbiz.de/10009688789