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Mcauley, Andrew
Carson, David
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Journal of strategic marketing
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Celtic marketing: the fusion and companionship of art and science
Mcauley, Andrew
;
Carson, David
;
Gilmore, Audrey
- In:
Journal of strategic marketing
14
(
2006
)
1
,
pp. 89
Persistent link: https://www.econbiz.de/10007225594
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