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~person:"Mcquarrie, Edward F."
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Mcquarrie, Edward F.
Phillips, Barbara J.
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McQuarrie, Edward F.
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Journal of advertising : official publication of the American Academy of Advertising
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INDIRECT PERSUASION IN ADVERTISING
Mcquarrie, Edward F.
;
Phillips, Barbara J.
- In:
Journal of advertising : official publication of the …
34
(
2005
)
2
,
pp. 7-20
Persistent link: https://www.econbiz.de/10008116041
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