Deficiencies of micronutrients such as vitamin A are widespread, expecially in Africa. Biofortified crops such as maize, bred for high levels of provitamin A might offer a solution, but these crops are often bright orange, and African maize consumers prefer white. To estimate the consumers...

"Biofortification is increasingly seen as an additional tool to combat micronutrient malnutrition. This paper presents, for the first time, evidence on the costs and potential benefits of biofortification for a large number of countries in Africa, Asia and Latin America. We use a modification of...

Deficiencies of micronutrients such as vitamin A are widespread, expecially in Africa.Biofortified crops such as maize, bred for high levels of provitamin A might offer a solution, butthese crops are often bright orange, and African maize consumers prefer white. To estimate theconsumers interest...