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~person:"Meffert, Heribert"
~subject:"Marketingstrategie"
~type_genre:"Case study"
~type_genre:"Lehrbuch"
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Meffert, Heribert
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Dienstleistungsmarketing : Grundlagen, Konzepte, Methoden ; mit Fallbeispielen
Meffert, Heribert
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Bruhn, Manfred
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1997
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2., überarb. und erw. Aufl.
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