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In the mobile advertising ecosystem, the role of ad-exchanges to match advertisers and publishers has grown significantly over the past few years. At a mobile ad-exchange, impressions (i.e., opportunities to display ads) are sold to advertisers in real time through an auction mechanism. The...
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The wide variety of pricing policies used in practice by data-sellers suggests that there are significant challenges in pricing datasets. In this paper, we develop a utility framework that is appropriate for data-buyers and the corresponding pricing of the data by the data-seller. A buyer...
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The unprecedented rate at which data is being generated has led to the growth of data markets where valuable datasets are bought and sold. A salient feature of this market is that a data-buyer (agent) is endowed with multi-dimensional private information, namely her ``ideal'' record that she...
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