In a complete market, we find optimal portfolios for an investor whose satisfaction stems from both a payoff's intrinsic utility and its comparison with a reference, as specified by Köszegi and Rabin. In the regular regime, arising when reference-dependence is low, the marginal utility of the...

This paper finds optimal portfolios for the reference-dependent preferences of Koszegi and Rabin, with piecewise linear gain-loss utility, in a one-period model with a safe and a risky asset. If the return of the risky asset is highly dispersed relative to its potential gains, two personal...