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~person:"Melewar, T. C."
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Melewar, T. C.
Esch, Franz-Rudolf
180
Huber, Frank
144
Burmann, Christoph
140
Bauer, Hans H.
130
Gierl, Heribert
124
Belk, Russell W.
121
Han, Heesup
116
Bruhn, Manfred
113
Pelsmacker, Patrick de
107
Grunert, Klaus G.
104
Herrmann, Andreas
101
Mattila, Anna S.
100
Wiedmann, Klaus-Peter
100
Kaiser, Harry M.
97
Phau, Ian
97
Baumgarth, Carsten
94
Meffert, Heribert
91
Lusk, Jayson L.
86
Sheth, Jagdish N.
86
Eisend, Martin
83
Chintagunta, Pradeep K.
76
Usman, Osly
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Foxall, Gordon R.
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Keller, Kevin Lane
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Septianto, Felix
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Dwivedi, Yogesh Kumar
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Grewal, Dhruv
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Loureiro, Sandra Maria Correia
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Wansink, Brian
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Anderson, Simon P.
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Bagozzi, Richard P.
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Khare, Arpita
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Tomczak, Torsten
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Verhoef, Peter C.
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Ahlert, Dieter
69
Nayga, Rodolfo M.
69
Sattler, Henrik
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Paul, Justin
67
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Journal of business research : JBR
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5
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Building corporate identity, image and reputation in the digital era
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Business ethics quarterly : the journal of the Society for Business Ethics
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Handbook of corporate communication and public relations : pure and applied
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ECONIS (ZBW)
81
USB Cologne (EcoSocSci)
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1
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
2
Examining the effects of celebrity trust on
advertising
credibility,
brand
credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
3
Attitude of Muslim consumers toward sex appeal in
advertising
: a comparative study between subcultures in Malaysia
Ismail, Ahmed Rageh
;
Melewar, T. C.
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 553-570
Persistent link: https://www.econbiz.de/10010467271
Saved in:
4
Brand
ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
5
An integrated model of firms'
brand
likeability
: antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
6
The
brand
likeability
scale : an exploratory study of
likeability
in firm-level brands
Bang, Nguyen
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Melewar, T. C.
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
5
,
pp. 777-800
Persistent link: https://www.econbiz.de/10011494720
Saved in:
7
Investigating the strategic marketing significance of
brand
love in developing and nurturing consumer-
brand
relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
8
Territorial
brand
management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
9
Impact of the strength of religious beliefs on
brand
love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
10
Investigating the uses of corporate reputation and its effects on
brand
segmentation,
brand
differentiation, and
brand
positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
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