Narrow search
Showing 11 - 17 of 17
Cover Image
The importance of brand power : a review of the European car market
Melewar, T. C.; Sambrook, Lydia - In: The European business journal 16 (2004) 4, pp. 167-177
Persistent link: https://www.econbiz.de/10002575005
Cover Image
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed; Foroudi, Pantea; Hussain, Shahzeb; … - In: Corporate reputation review 25 (2022) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Cover Image
Introduction to the special issue of the 3rd International Colloquium on design, branding and marketing
Dilmperi, Athina; McIntyre, Charles; Dennis, Charles; … - In: Journal of retailing and consumer services 55 (2020), pp. 1-2
Persistent link: https://www.econbiz.de/10012269082
Cover Image
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.; Skinner, Heather - In: Journal of business research : JBR 116 (2020), pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Cover Image
Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia; Bang, Nguyen; Melewar, T. C. - In: Marketing intelligence & planning 34 (2016) 3, pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
Cover Image
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda; Bang, Nguyen; Melewar, T. C.; … - In: International studies of management and organization 47 (2017) 3, pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Cover Image
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei; Foroudi, Pantea; Melewar, T. C.; Jin, Zhongqi - In: Qualitative market research : an international journal 25 (2022) 2, pp. 205-232
Persistent link: https://www.econbiz.de/10013380424