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Branding and the marketing of technological and industrial products
Melewar, T. C. (contributor) - 2010
Persistent link: https://www.econbiz.de/10003990909
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Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh; Melewar, T. C.; Yen, Dorothy - In: The marketing review 14 (2014) 4, pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
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Islamic marketing and branding : theory and practice
Alwi, Sharifah Faridah Syed (ed.); Melewar, T. C. (ed.) - 2018 - First Edition.
Introduction chapter / S.F. Syed Alwi and TC Melewar -- Branding and corporate marketing -- Corporate brands and … marketing strategy / Jonathan A. J. Wilson and Jonathan Liu -- Islamic products and services : the concept of halal and … tourism industry / Rusnah Muhamad -- Strategic global orientation -- Global marketing and Islamic countries / Cedomir …
Persistent link: https://www.econbiz.de/10013180049
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Building corporate identity, image and reputation in the digital era
Melewar, T. C. (ed.); Dennis, Charles (ed.);  … - 2022
experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity …, image and reputation. The book provides scholars, researchers and postgraduate students in business and marketing with a …
Persistent link: https://www.econbiz.de/10012485177
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Place/nation branding and marketing : rethinking synergies and relations
Foroudi, Pantea; Dennis, Charles; Melewar, T. C. - In: Journal of business research : JBR 116 (2020), pp. 595-596
Persistent link: https://www.econbiz.de/10012257660
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Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid; Bang, Nguyen; Melewar, T. C.; … - In: Journal of global marketing 32 (2019) 4, pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
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Islamic marketing and branding : theory and practice
Melewar, T. C. (ed.); Sharifah Faridah Syed Alwi (ed.) - 2018 - First published
Introduction chapter / S.F. Syed Alwi and TC Melewar -- Branding and corporate marketing -- Corporate brands and … marketing strategy / Jonathan A. J. Wilson and Jonathan Liu -- Islamic products and services : the concept of halal and … tourism industry / Rusnah Muhamad -- Strategic global orientation -- Global marketing and Islamic countries / Cedomir …
Persistent link: https://www.econbiz.de/10013548250
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The state of the art on corporate reputation : a special section
Melewar, T. C.; Bang, Nguyen; Sharifah Faridah Syed Alwi; … - In: International studies of management and organization 47 (2017) 3, pp. 217-219
Persistent link: https://www.econbiz.de/10011734498
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The effect of evaluation criteria on design attributes and brand equity in the product evaluation process
Na, Kwang Jin; Holland, Ray; Shackleton, John; Hwang, … - In: The journal of brand management : an international journal 16 (2008/09) 3, pp. 195-212
Persistent link: https://www.econbiz.de/10003790483
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Nation branding and integrated marketing communications : an ASEAN perspective
Dinnie, Keith; Melewar, T. C.; Seidenfuss, Kai-Uwe; … - In: International marketing review 27 (2010) 4, pp. 388-403
Persistent link: https://www.econbiz.de/10008696655