//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Melewar, T. C."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The "Achilles heel" of establi...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
71
Markenführung
71
Consumer behaviour
34
Konsumentenverhalten
34
Brand image
29
Markenimage
29
Corporate reputation
23
Firmenimage
23
Brand
17
Markenartikel
17
Marketing management
14
Marketingmanagement
14
Brand architecture
13
Markenarchitektur
13
Reputation
9
Unternehmenskultur
8
Welt
8
World
8
Higher education institution
7
Hochschule
7
Marketing
7
Beziehungsmarketing
6
Corporate culture
6
Designation of origin
6
Herkunftsbezeichnung
6
Place marketing
6
Relationship marketing
6
Standortmarketing
6
Corporate Social Responsibility
5
Corporate social responsibility
5
Customer satisfaction
5
Kundenzufriedenheit
5
Malaysia
5
Markenpolitik
5
Public relations
5
Social Web
5
Social web
5
Tourism marketing
5
Tourismusmarketing
5
Öffentlichkeitsarbeit
5
more ...
less ...
Online availability
All
Undetermined
41
Type of publication
All
Article
70
Book / Working Paper
16
Type of publication (narrower categories)
All
Article in journal
70
Aufsatz in Zeitschrift
70
Collection of articles of several authors
11
Sammelwerk
11
Case study
7
Fallstudie
7
Aufsatz im Buch
4
Book section
4
Aufsatzsammlung
3
Lehrbuch
1
Textbook
1
more ...
less ...
Language
All
English
86
Author
All
Melewar, T. C.
Esch, Franz-Rudolf
167
Burmann, Christoph
160
Huber, Frank
153
Han, Heesup
123
Bauer, Hans H.
119
Belk, Russell W.
117
Phau, Ian
111
Herrmann, Andreas
110
Mattila, Anna S.
108
Grunert, Klaus G.
102
Wiedmann, Klaus-Peter
101
Baumgarth, Carsten
97
Gierl, Heribert
97
Mitchell, Olivia S.
91
Bruhn, Manfred
89
Lusk, Jayson L.
85
Sheth, Jagdish N.
85
Foxall, Gordon R.
84
Meffert, Heribert
84
Khare, Arpita
81
Wise, David A.
80
Keller, Kevin Lane
78
Usman, Osly
78
Loureiro, Sandra Maria Correia
77
Agarwal, Sumit
73
Chen, Xi
73
Hurd, Michael D.
73
Sattler, Henrik
72
Bagozzi, Richard P.
71
Bruwer, Johan
71
Dwivedi, Yogesh Kumar
70
Grewal, Dhruv
70
Laroche, Michel
70
Nayga, Rodolfo M.
70
Septianto, Felix
70
Ahlert, Dieter
69
Börsch-Supan, Axel
69
Rajagopal
69
Tomczak, Torsten
69
more ...
less ...
Published in...
All
Journal of business research : JBR
14
International studies of management and organization
6
European journal of marketing : EJM
5
The marketing review
5
Qualitative market research : an international journal
4
The journal of brand management : an international journal
4
Journal of world business : JWB
3
Corporate reputation review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of strategic marketing
2
Routledge studies in marketing
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Building corporate identity, image and reputation in the digital era
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
City branding : theory and cases
1
Corporate reputation review : an international journal
1
EuroMed journal of business
1
European business review
1
Handbook of corporate communication and public relations : pure and applied
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews
1
International journal of management reviews : IJMR
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Journal of destination marketing & management
1
Journal of general management
1
Journal of global marketing
1
Journal of marketing for higher education
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
Technological forecasting & social change : an international journal
1
The European business journal
1
The Routledge companion to contemporary brand management
1
The journal of asset management
1
The journal of business & industrial marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
85
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
86
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An integrated model of firms'
brand
likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
2
Investigating the strategic marketing significance of
brand
love in developing and nurturing consumer-
brand
relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
3
Brand
ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
4
The
brand
likeability scale : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Melewar, T. C.
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
5
,
pp. 777-800
Persistent link: https://www.econbiz.de/10011494720
Saved in:
5
Impact of the strength of religious beliefs on
brand
love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
6
Territorial
brand
management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
7
Investigating the uses of corporate reputation and its effects on
brand
segmentation,
brand
differentiation, and
brand
positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
8
Experiencing the sense of the
brand
: the mining, processing and application of
brand
data through sensory
brand
experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
9
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
10
The notion of relationship in branding
Melewar, T. C.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
2
,
pp. 95-96
Persistent link: https://www.econbiz.de/10009524653
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->