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~person:"Meli, Caroline"
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Meli, Caroline
Kühn, Richard
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Bestimmungsfaktoren von Markenarchitekturen : eine explorative Studie zu real existierenden Markenarchitektur-Ausprägungen und zur Bedeutung der Kontextdimension im Rahmen des Mark...
Meli, Caroline
;
Kühn, Richard
- In:
Die Unternehmung : Swiss journal of business research …
62
(
2008
)
1
,
pp. 37-62
Persistent link: https://www.econbiz.de/10003629196
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Bestimmungsfaktoren von Markenarchitekturen
Meli, Caroline
;
Kühn, Richard
- In:
Die Unternehmung : Swiss journal of business research …
62
(
2008
)
1
,
pp. 37-62
Persistent link: https://www.econbiz.de/10007913868
Saved in:
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