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Moon, Mark A.; Mentzer, John T.; Smith, Carlo D. - In: International journal of forecasting 19 (2003) 1, pp. 5-25

Persistent link: https://www.econbiz.de/10001734956

Researching sales forecasting practice : commentaries and authors' response on "Conducing a sales forecasting audit" by M. A. Moon, J. T. Mentzer & C. D. Smith

Fildes, Robert (contributor); Moon, Mark A. (contributor); … - In: International journal of forecasting 19 (2003) 1, pp. 27-42

Persistent link: https://www.econbiz.de/10001734988

Sales forecasting management : a demand management approach

Mentzer, John T.; Moon, Mark A. - 2005 - 2. ed.

Persistent link: https://www.econbiz.de/10002132372

A model for marketing in economic development

Mentzer, John T.; Samli, A. Coskun - In: The Columbia journal of world business : publ. … 16 (1981) 3, pp. 91-101

Persistent link: https://www.econbiz.de/10002478579

Forecasting task-technology fit : the influence of individuals, systems and procedures on forecast performance

Smith, Carlo D.; Mentzer, John T. - In: International journal of forecasting 26 (2010) 1, pp. 144-161

Persistent link: https://www.econbiz.de/10003952358

The evolution of sales forecasting management : a 20-year longitudinal study of forecasting practices

Byrne, Teresa M. McCarthy; Davis, Donna F.; Golicic, … - In: Journal of forecasting 25 (2006) 5, pp. 303-324

Persistent link: https://www.econbiz.de/10003364181

The effect of power sources on compliance in a channel of distribution : a casual model

Hunt, Kenneth A.; Mentzer, John T.; Danes, Jeffrey E. - In: Journal of business research : JBR 15 (1987) 5, pp. 377-395

Persistent link: https://www.econbiz.de/10003521552

Organizational factors in sales forecasting management

Davis, Donna F.; Mentzer, John T. - In: International journal of forecasting 23 (2007) 3, pp. 475-495

Persistent link: https://www.econbiz.de/10003568060

Sales forecasting management : a demand management approach

Mentzer, John T. - 2005 - 2nd ed (Online-Ausg.)

Mentzer and Moon apply their 25 years of sales forecasting management research to their techniques for sales forecasting. They cover managing the process, performance measurement regression analysis, qualitative sales forecasting, and forecasting systems. The second edition has been reorganized...

Persistent link: https://www.econbiz.de/10013208142