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Zur Problematik handelsspezifischer Prognosen
Meyer, Paul W.
- In:
Handelsforschung
(
1989
),
pp. 27-40
Persistent link: https://www.econbiz.de/10001108087
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2
Strategische Marketingoptionen : Änderungsstrategien auf Geschäftsfeldebene
Meyer, Paul Werner
(
contributor
);
Meyer, Paul W.
(
ed.
); …
-
1993
Persistent link: https://www.econbiz.de/10000337115
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