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Exerting Self‐Control ≠ Sacrif...
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Miceli, Gaetano
Vosgerau, Joachim
31
Scopelliti, Irene
14
Huh, Young Eun
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Psychology & marketing
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ECONIS (ZBW)
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Breaking through complexity : visual and conceptual dimensions in logo evaluation across exposures
Miceli, Gaetano
;
Scopelliti, Irene
;
Raimondo, Maria …
- In:
Psychology & marketing
31
(
2014
)
10
,
pp. 886-899
Persistent link: https://www.econbiz.de/10010484316
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2
Insight versus effort : communicating the creative process leading to new products
Miceli, Gaetano
;
Scopelliti, Irene
;
Raimondo, Maria …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 602-620
Persistent link: https://www.econbiz.de/10012494706
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