The purpose of this study was to investigate how licensing is used as a strategic tool within the apparel industry, to understand the relationship between licensing as a strategic tool and lifestyle branding, and to understand how license reacquisition impacts the competitive strategy of firms....

The purpose of this research was to examine companies in the bottomweights market who have identified niche products⁄markets for use in testing the Parrish Niche Strategy Model (2003). Another purpose of this research study was to analyze factors that contribute to the establishment of niche...

As textile and apparel companies operate in an interconnected world economy, the new challenge for these companies is to manufacture and market innovative products while considering the entire world as the playing field. Today, the ideal global corporation exploits every new opportunity in the...