increasingly depend upon services and products are more and more related with sophisticated services that provides value for … field that needs exploration by researchers in product and services innovation: the design of the sales process. Furthermore … we underline two scenarios to manage the launch of innovative product-related services. …

manufactured products. However our economies increasingly depend upon services. This article examine the management of the final … ramp-up is insufficient for understanding the phenomena at works. The nature of services means that two types of learning …