Min, Hokey; Galle, William P. - In: International Journal of Operations & Production Management 19 (1999) 9, pp. 909-921
) as an effective business‐to‐business purchasing tool. A high level of interest in EC is piqued by its ability to reduce … need to reassess their current business‐to‐business purchasing strategy which, in most cases, still relies on traditional … evaluate the strategic importance of EC to business‐to‐business purchasing, this paper reports the findings of an empirical …