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The susceptibility of mental accounting principles to evaluation mode effects

Chatterjee, Subimal; Heath, Timothy B.; Min, Junhong - In: Journal of behavioral decision making 22 (2009) 2, pp. 120-137

Persistent link: https://www.econbiz.de/10003874246

Choosing the sure gain and the sure loss : uncertainty avoidance and the reflection effect

Chatterjee, Subimal; Atav, Gizem; Min, Junhong; Taylor, … - In: The journal of consumer marketing 31 (2014) 5, pp. 351-359

Persistent link: https://www.econbiz.de/10010423849

Negative word of mouth for a failed innovation from higher/lower equity brands : moderating roles of opinion leadership and consumer testimonials

Dalman, M. Deniz; Chatterjee, Subimal; Min, Junhong - In: Journal of business research : JBR 115 (2020), pp. 1-13

Persistent link: https://www.econbiz.de/10012270796

The susceptibility of mental accounting principles to evaluation mode effects

Chatterjee, Subimal; Heath, Timothy B.; Min, Junhong - In: Journal of behavioral decision making 22 (2009) 2, pp. 120-137

Persistent link: https://www.econbiz.de/10008210874

Choosing the sure gain and the sure loss: uncertainty avoidance and the reflection effect

Chatterjee, Subimal; Atav, Gizem; Min, Junhong; Taylor, … - In: Journal of Consumer Marketing 31 (2014) 5, pp. 351-359

Purpose – The paper aims to investigate the role of uncertainty avoidance (UA) as a moderator of Prospect Theory’s reflection effect (i.e. the simultaneous choice of a sure gain and a risky loss). We expect that higher-UA consumers, seeking certainty, will shun risk across both gains and...

Persistent link: https://www.econbiz.de/10014850022