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Targeting direct marketing campaigns by neural networks
Guido, Gianluigi; Prete, M. Irene; Miraglia, Stefano; … - In: Journal of marketing management : MM 27 (2011) 9/10, pp. 992-1006
Persistent link: https://www.econbiz.de/10009349574
Cover Image
Targeting direct marketing campaigns by neural networks
Guido, Gianluigi; Prete, M. Irene; Miraglia, Stefano; … - In: Journal of marketing management : MM 27 (2011) 9, pp. 992-1007
Persistent link: https://www.econbiz.de/10009252638