Direct marketing strategies increasingly have been recognized as a viable business option in U.S. agriculture as they allow producers to receive a better price by selling products directly to consumers. The objective of this study is twofold. Using a national survey, we first estimated a...

Many studies on the adoption of precision technologies have generally used logit models to explain the adoption behavior of individuals. This study investigates factors affecting the intensity of precision agriculture technologies adopted by cotton farmers. Particular attention is given to the...

According to Ricardian rent theory, the value of farm assets is equal to the discounted present value of future expected net rents from farm returns, and the discounted expected value of the land if converted to nonfarm development. Some recent research has considered modifying this standard...

Farmers are likely to be motivated by alternative goals besides profit maximization. Goal structure is highly influential in farmer enterprise selection decisions. This paper addresses the roles of goal structure, location, financial situation, and socio-demographic variables and their influence...

Precision agriculture and autosteer technology are, overall, profitable investments for farmers, as previous literature has established. However, what has not been investigated is whether or not farmers perceive these technologies as such. This research postulates that cotton farmers must see...

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Off-farm employment has been an integral part of the emerging structure of production agriculture in the South. Government farm program payments, farm structure, and strong non-farm economy have important impact on labor allocation, farm and non-farm labor, decision of farm operators. The...

The objective of this study is to estimate the net effect of education on technology adoption for U.S. farmers. Using 2006 Agricultural Resource Management Survey data, this study develops a simultaneous equations model to integrate farmers’ labor allocation decision with adoption of both time...

Many studies on the adoption of precision technologies have generally used logit models to explain the adoption behavior of individuals. This study investigates factors affecting the number of specific types of precision agriculture technologies adopted by cotton farmers. Particular attention is...