Direct marketing strategies increasingly have been recognized as a viable business option in U.S. agriculture as they allow producers to receive a better price by selling products directly to consumers. The objective of this study is twofold. Using a national survey, we first estimated a...

Many studies on the adoption of precision technologies have generally used logit models to explain the adoption behavior of individuals. This study investigates factors affecting the intensity of precision agriculture technologies adopted by cotton farmers. Particular attention is given to the...

Precision agriculture and autosteer technology are, overall, profitable investments for farmers, as previous literature has established. However, what has not been investigated is whether or not farmers perceive these technologies as such. This research postulates that cotton farmers must see...

The objective of this study is to estimate the net effect of education on technology adoption for U.S. farmers. Using 2006 Agricultural Resource Management Survey data, this study develops a simultaneous equations model to integrate farmers’ labor allocation decision with adoption of both time...

We estimate a bivariate probit model with sample selection to identify factors affecting adoption and abandonment of precision farming technologies for cotton farmers, using the 2009 Southern Cotton Precision Farming Survey conducted in 12 Southern states in the United States. Farmers for whom...

In the era of a global economy, farmers face increasing pressure in developing a portfolio of various marketing channels. However, the literature on direct marketing strategies has mainly focused on consumers. Using farm-level data this study investigates factors associated with the choice of...

Using average treatment effect and data from 2012 the Central Luzon Loop Survey, this study investigates the role of gender in rice production. Results indicate that female-headed farm households, despite having limited access to land, have a higher value of rice production than their male...

This paper uses microlevel data from the Agricultural Resource Management Survey to examine the changes in the distributions of household wealth and to assess the role farm subsidies play, among other factors, in affecting these distributions. The empirical analysis relies on the concept of the...

Precision Farming by Cotton Producers in Twelve Southern States: Results from the 2009 Southern Cotton Precision Farming Survey

In the era of a global economy, farmers face increasing pressure in developing a portfolio of various marketing channels. However, the literature on direct marketing strategies has mainly focused on consumers. Using farm-level data this study investigates factors associated with the choice of...