Direct marketing strategies increasingly have been recognized as a viable business option in U.S. agriculture as they allow producers to receive a better price by selling products directly to consumers. The objective of this study is twofold. Using a national survey, we first estimated a...

Precision agriculture and autosteer technology are, overall, profitable investments for farmers, as previous literature has established. However, what has not been investigated is whether or not farmers perceive these technologies as such. This research postulates that cotton farmers must see...

In the era of a global economy, farmers face increasing pressure in developing a portfolio of various marketing channels. However, the literature on direct marketing strategies has mainly focused on consumers. Using farm-level data this study investigates factors associated with the choice of...

With the production and cropping efficiency gains from adoption of Genetically Modified (GM) corn, the number of acres planted has increased steadily over the past decade. Also, the adoption of GM crops in general has an impact on the labor allocation decisions of farm operators. Using a large...

In the era of a global economy, farmers face increasing pressure in developing a portfolio of various marketing channels. However, the literature on direct marketing strategies has mainly focused on consumers. Using farm-level data this study investigates factors associated with the choice of...

We used survey data collected from cotton farmers in 12 southern U.S. states to identify factors influencing cotton farmers’ decisions to adopt precision farming. Using a seemingly unrelated ordered probit model, we found that younger, educated and computer literate farmers chose precision...

The Internet is becoming an increasingly important management tool in production agriculture. Using data from the 2004 Agricultural Resource Management Survey (ARMS) and a double-hurdle estimation approach, we explore the adoption of computers with Internet access by and Internet purchasing...

The economic well-being of most U.S. farm households depends on income from both onfarm and off-farm activities. Consequently, for many farm households, economic decisions (including technology adoption and other production decisions) are likely to be shaped by the allocation of managerial time...