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Market signals and relative preference: the moderating effects of conflicting information, decision focus, and need for cognition
Chatterjee, Subimal; Kang, Yong Soon; Mishra, Debi Prasad - In: Journal of business research : JBR 58 (2005) 10, pp. 1362-1370
Persistent link: https://www.econbiz.de/10006715252
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An Empirical Assessment of Measurement Error in Health-Care Survey Research
Mishra, Debi Prasad - In: Journal of business research : JBR 48 (2000) 3, pp. 193-206
Persistent link: https://www.econbiz.de/10006728596
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Information Asymmetry and Levels of Agency Relationships
Mishra, Debi Prasad; Heide, Jan B.; Cort, Stanton C. - In: Journal of marketing research : JMR 35 (1998) 3, pp. 277-295
Persistent link: https://www.econbiz.de/10006669541
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An Empirical Assessment of Measurement Error in Health-Care Survey Research
Mishra, Debi Prasad - In: Journal of Business Research 48 (2000) 3, pp. 193-205
Persistent link: https://www.econbiz.de/10005465952