Following the outbreak of global economic crisis, firms have had to realize that competitive advantage is one of the tools to ensure their long-term success in the market and that it also helps to eliminate the impacts of such crisis. Enterprises are, as a result of crisis, forced to find new...

Corporate identity, which has been in the middle of interest of practice for almost 40 years, is still a very important instrument in the field of Marketing and Management despite the currently unfavourable economic situation. Although consumers are checking prices the further the more, brand...

The term turbulence, originally referring to continuous and chaotic respectively stochastic changes in the properties of the flow of fluids, became from the early 90ties of the last century a significant and distinctive feature of the business environment. A steady continuous development has in...

In the hard competitive environment are the teaching institutions standing before a task quickly react to the changing conditions and to the needs of the society. With the ongoing interconnection of the Slovak education system with the European education space the traditional model of the...

Corporate Behavior is according to many renowned authors the most important instrument of the corporate identity. It defines how all employees of a company behave to themselves and to the external environment. At present time the email communication became very important not only for private...

The group decision making has many advantages versus the individual decision making, but it also has its disadvantages. These clearly include the so-called groupthink that forces the members of decision-making and discussion groups to prefer bad decisions, to maintain as much as possible the...

The corporate design belongs along with the corporate communication and the corporate behavior to the set of instruments of the corporate identity. Through the corporate design the company introduces itself to the environment. The components of the corporate design are the logotype/brand, the...

The term social maturity becomes currently more and more important, because egoism, pursuit of wealth, shoddy and unscrupulous people are today dominating. Thanks to these qualities of humans, organizations and society as a whole, we can determine the nature of people and their personality. This...