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Mitchell, Andrew A.
Cowley, Elizabeth
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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The Moderating Effect of Product Knowledge on the Learning and Organization of Product Information
Cowley, Elizabeth
;
Mitchell, Andrew A.
- In:
Journal of consumer research : JCR ; an …
30
(
2003
)
3
,
pp. 443-454
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